First of all, here is the trailer itself:
Pretty cool, eh? The goal of the trailer was to convey scenes from the novel, or scenes that conveyed ideas in the book. One of my influences was exploitation films of the 1970's, which is what we were going for in this video.
The music was also stock. It took a while to find just the right pieces that fit the mood, but I think they are both great.
So, there you have it. I think a trailer can be a key tool in promoting a book. If you know the right people, they can be amazingly cheap. We did this for way less than $100. The biggest expense was the air pistol. There was also a 12 pack of beer, and some taco bell in there, but no real production expenses. If you don't know the right people, then doing a trailer could cost you some money.
If you would like to know more about the cinematic influences of The Check Out, you can visit my film blog: A Reel Indication. I am the head writer and editor, so you'll get to see exactly what kind of films have inspired my work.
For Stock Footage and Music, you can visit these sites: